SEO is similar to politics in a way that your website will achieve power or authority over the other sites. However, unlike most in politics, you will not be successful in SEO in a deceitful manner. We are here to advise you on the proper way to rank your website among the top search results.
In this article, we are going to talk about how to do Image Optimization. Along with on-page optimization, image optimization is a basic step on your SEO campaign. Search engines are getting more intelligent, so the manner of landing high on search ranking is also getting more complex. To get to the top, it will take a business or blog to have more than just quality web content. There are many aspects that influence how well a site will do on search rankings, and one of the most crucial aspects is on-page optimization. Image optimization is one of the elements of on-page optimization. Images are powerful visual parts of a webpage.
We properly use images so they can transmit the message in a single glance. If you use an image carelessly, it can harm the whole idea. Aside from that, images can help the flow of traffic to your website through Image search engines like Google Image Search.
Relevance of the image is important in terms of SEO image optimization. It will not help if you posted an image of a car if the website is about health and wellness. It may be common sense, but this step is really important that you cannot just disregard.
Alt means alternate and Alt tag is perhaps the most important element of image optimization. It contains a text that is shown in place of the image when the image takes too long to load or cannot be shown.
Most search engines are text-based, and therefore, they can’t read images and videos. To them, the location of the image in a webpage looks like an empty space, which is not good for your SEO goals. The alt tag will tell the search engines that an image is placed there and informs them about the topic of the image.
Keeping your alt tags short and descriptive is a good SEO practice. As much as possible, the alt tags must have information that is search engine-friendly, but make sure not to go too far. For instance, the alt tag for an image of a dog must be something like: alt=”playing fetch with my dog”
Size is a crucial element on the overall experience of your site visitors because images could make the page heavy. If your webpage takes over 10 seconds to load, your users are likely to leave the page or website. The loading time of a webpage is an essential part of the search engine ranking because the total time visit is an important SEO algorithm, so your images must be low in bytes. There are available online tools to decrease the size of an image.
The factors that choose the images that appear on Google Image Search are hidden, but some think that image hosting is an important factor. It is said that if the text and images are hosted on the same domain, more value is given to the images than if the images are hosted on another domain, such as a free images hosting site.
Keywords are important in both URL and images. File names that contain keywords can help search engines determine relevance. Do not use a default image file name, such as “DSC1234.jpg,” because it does not provide information about the image. Instead, use a descriptive file name with a hyphen (-) in between keywords. For example, use “image-optimization-for-seo.” This is particularly effective when you use SEO-friendly plugin that helps convert image file names into ALT tags.
Image Linking and Title Tag
Images are ideal for linking because they can instantly grab the attention of readers. However, you may produce better results if you use proper image linking methods. A basic tip for image linking is not to link images directly. Use relevant anchor texts every time you link images. This even helps your SEO efforts when you embed images in a guest blog or other sites meant to obtain backlinks for your site.
Use a title tag as well when linking your images. Title tags offer a tool tip if you hover over the pointer on a link. Your title tags will be great when you use SEO-friendly description and relevant keywords.
|SEOExplode provides these simple tips for SEO Image optimization which can help SEO campaign and also boost traffic to your site.|