To quote the Entrecard blog: “Right now you can buy ads on over 30,000 blogs across 60 vertical niches“.   This bold faced lie has been repeated over and over by Mr Langdon about his Entrecard Traffic Exchange on both his own forums and on twitter.  Why doesn’t anyone publicly call him on this figure?  It’s downright preposterous.  Behold the real figures!

Category Total # claimed per category # of Sites with EC widget & accepting ads
Art 2161 520
Automotive 407 90
Blogging resources 2101 670
Books 335 97
Business 1494 396
Career Jobs 323 93
Celebrity 455 132
Computers and Internet 2518 810
Cooking and Dining 658 297
Education 756 333
Entertainment 1894 616
EntreKids 187 71
Environment 272 99
Expat 93 50
Fashion 798 304
Finance and Investing 1055 403
Gaming 943 324
Graphic Design 293 66
Health and Medicine 1372 523
History 116 35
Hobbies 783 238
Home and Garden 432 174
Humor 823 322
Internet Marketing 1132 322
Law and Legal 87 16
Lifestyle 1167 493
Make Money Online 2031 707
Marketing 332 74
Men’s interests 178 38
Mixed Bag 2099 1096
Movies 290 90
Music 766 216
News and Media 626 219
Parenting and Family 1692 1029
Personal Diary 3301 1741
Pets 408 198
Philosophy 141 43
Photography 557 253
Politics 442 187
Real Estate 269 57
Religion and Spirituality 508 181
Romance 272 89
Science 176 52
Self Improvement 659 270
Sports 696 245
Technology 1605 546
Travel 1053 409
Trends 153 48
Web Comics 100 38
Web Development 561 146
Women’s interests 701 355
Writing and Literature 671 284
     

And the Grand Total is?

Claimed Number: 42,942

Actual Number of Entrecard Blogs: 16105

Why the big lie?  Count any category yourself if you don’t believe me.  These figures are 11 days old.  According to Entrecard, they received over 1000 new signups since announcing their new advertising policy.  “I’m always amazed how controversy drives record numbers of signups… nearly 1000 in the last 24 hours #entrecard” So again I ask you, where are the blogs?

Never does Mr Langdon say “We once had 30k blogs” or “We have that many accounts, but half don’t have widgets anymore”, he clearly states you are able to advertise on over 30k blogs.

*How to count the blogs?  Go to “Browse” at Entrecard and check the “Has widget” and “Accepting Ads” checkboxes, and set the search for 24 rows.  A full page will have 120 ads.  Count the number of pages minus one, and then click on the last page to see how many are on that page.  That’s your result for any category.  Thanks to anonymous for submitting this information to me.  You know who you are  :)