Since the start of October I’ve been busy with a new project called CMF ADS. After 3 weeks of beta testing, today I’m announcing the site publicly. Created as a partnership between myself and Stan from Fantasy Baseball, we use the tagline “Changing Marketing Forever” because CMF ADS is an advertising agency unlike any other. Our goal is to help both advertisers and publishers by monetizing social network traffic. Many of our members have fantastic blogs, but they don’t have enough pageviews to attract real advertisers. We have collected all of these blogs, combined their page views, and then offer them for sale at a Cost Per 1000 Rate. (CPM) With over 300k pageviews collectively, CMF ADS will be able to get your message out there.
Why we are different:
- We are a collective of bloggers. All of the members have been hand selected for the quality of their blogs. You don’t have to worry about advertising on some splog that nobody visits. We currently have 20 blogs in the network, and are proud of every one of them. Each was personally invited to our network.
- Our ads are featured prominently above the fold: You can find the CMF ad next to the social widget on our member sites. It’s the most noticed spot on any blog.
- We allow real advertising, not just blog ads: Some social networks only allow blogs to advertise, and limit what you can put in your ad. We approve each ad to ensure it isn’t offensive. Members may opt out of having any ad shown on their site. However, affiliate ads are welcome as long as they aren’t scams.
- Our spots are priced competitively: We sell ads on a CPM basis. This means advertisers buy impressions 1000 at a time. We have a $10 minimum purchase payable by PayPal. Geotargetting and other options are available at no extra charge.
- We use a 123×125 ad format: Our unusual ad size is designed to allow our ad spot to fit side by side with an odd sized social networking widget in a 250 pixel sidebar. We convert any 125×125 ad to 123×125 free of charge.
Let’s look at an example: Below you see a screenshot of Nice 2 All, an excellent site featuring free WordPress themes, WordPress Tips, and even a help forum. It costs 1024 credits in the Entrecard system to advertise there for one day. So roughly $6 in credits to advertise on that site for 24 hours. Now, I happen to know that site gets on average 560 visitors a day. You pay approximately $12 to show your ad 1000 times on nice2all.com if you purchased your credits from Entrecard.
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What does CMF ADS Charge? In the example above, we charge as low as $2.50 per CPM. That means to show your ad 1000 times over our network, you pay $2.50. As the pageviews get lower on a site, the Entrecard price gets even more expensive, while the CMF ADS price drops.
Entrecard price: $12 (2000cr) vs CMF ADS price: $2.50 ($2.50 CPM) on a site that gets 500 page views per day.
***** October Special *****
For the remaining days of October, all new advertisers will be charged the rate of $2.50 per 1000 pageviews. The offer will expire at midnight October 31st, 2008. All advertisers who renew will be able to renew at this special rate as long as their account remains active. Click here to see our guidelines and normal rates. To learn more, use our contact form at CMF ADS.
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Sounds pretty cool I’m going to check it out
Thanks
Congratulations on launching this new venture!
For some perspective, I have paid a $10.77 CPM on the keyword search portion of my Google advertising campaign so far this month.
So, a $2.50 CPM is justifiable.
As a cautionary remark, however, I have paid an $0.08 CPM on the run-of-site “content network” portion of my Google advertising campaign so far during October.
So, a $2.50 CPM is justifiable only as long as there are some results. I will advertise and see. Good luck to us both!
You had so many nice things to say about my site you made me want to go and visit it. Thanks for the mention.
Best of luck with this venture guys!
The domain has the word “ad” in it, so it’s automatically blocked by AdBlocker as well as NoScript. Just thought I’d let you know.
That’s ok Michael. So is sad.com, glad.com, and adverb.com. Something tells me people who surf the net using ad blocker and noscript probably aren’t my target audience. Our widget shows in an i-frame. Guess what? Noscript blocks those too!
Way to take an idea (EC) and make it a whole lot more useful.
Josh: Thanks, that was the idea. I’ve done enough bitching about about how things should be done that fell on deaf ears and decided to just do it myself. It took an incredible amount of work, but other than bouncing ideas off my partner, no outside help was needed. Now I feel like a mother hen. Dropping by on my little nest eggs. Stumbling their good posts, commenting when I have something to say, linking to them, reviewing their sites. My own blogs got neglected for a few weeks as I was putting 20 hour days in at first. Then I slowed down to 8 hour days. Finally, I’ve been able to get my CMF ADS work down to a mangable amount of time mixed in with all the work I do on my other blogs. 3 weeks in and we already show a profit for the month. It might be pennies, but with no VC behind us I couldn’t be more pleased at the moment.
That right there is way we have had such prosperity in our country. People seeing ways to improve things and taking it up on themselves to do it.