The inbox located on the Entrecard Dashboard is a relatively recent change.  In the past you only saw the last 20 or so droppers in an RSS feed.  The inbox currently shows you all the people who have dropped cards on you.  This change in the way the inbox works has created many problems for Entrecard.  Problems that seem to have gone unnoticed. As the latest controversy brought to light, some members of Entrecard are in love with the inbox.  Not only do they drop from the cards found there, but they demand others declare whether or not they drop from there as well.  Lost in the ensuing Firestorm was the answer to why only dropping from the inbox was bad. 

The first reason the inbox sucks is called the cutoff limit.  Inbox droppers drop on the first 300 cards that appear.  This means if you get more than 300 drops in a single day, somebody is getting screwed because you can’t return them all.  While list droppers will normally drop on their favorite or most loyal sites first, inbox droppers do the opposite.  The people who drop at 12am are the very last ones to appear on the list, and thus the last in line to receive drops.  Guess who gets the shaft?  If I drop on a site 30 times a month, I expect some drops in return, regardless of the time of day I drop on you.  Don’t screw me because 300 other cards appeared in your inbox first.

The second reason the inbox sucks is called Breaking the Chain.  Suppose you can’t drop for one day or more?  The reason doesn’t matter, be it computer failure, illness, travel, ISP down or whatever.  If you don’t appear in another inbox, you aren’t getting any drops back.  If you don’t get drops back, who do you drop on?  Once the chain is broken, the effects are immediately felt.  With list droppers, taking a day or week off doesn’t matter until the list dropper updates their list.

The third reason the inbox sucks is called The Guilt Factor.  Many people now look at the inbox the same way as receiving an email.  They feel they have an obligation to respond to a card drop.  If they don’t reciprocate, they feel guilty.   When people quit Entrecard, Taking up too much time is cited as the number one reason.  The truth is nobody is forced to drop, reciprocate, read, comment, post in the forums, or anything else.  All you have to do is display the widget.  Doing any of the above is likely to result in considerably more traffic, but the choice is still yours.   Stop letting guilt rule your life and bookmark only your favorite sites.  Screw the inbox and drop on the sites YOU want to visit.  If you are so inclined, visit those who drop on you when you feel up to it.

Why is dropping from the inbox so popular?  It makes life easy by taking away the decision making of who to drop on.  Rather than bookmark your favorite sites, you simply respond to all the cards found in your inbox.  Great logic… so the person with a great blog, but limited time to drop gets screwed.  However, the spammer who has time to drop 300 cards a day for 5 accounts gets to demand all your time receiving guilt based return drops.  Sorry, but that is stupid.  Entrecard already let the cat out of the bag, so don’t expect the inbox to change it’s behavior any time soon.

So what is the best way to drop cards?  Whatever method you enjoy most.  For me, I find dropping around 250 cards off my list of bookmarks first, then dropping 50 more cards on inbox people to be the most fair.  Come up with your own method, but don’t let anyone twist your arm to drop from the inbox.

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