Graham from Entrecard has left a number of hints around the forum who the new mystery partner is.  The announcement is supposed to be so big it will change Entrecard forever.  “This partnership isn’t a money play, but damnit you are all going to love it.” Let’s examine the clues and see if we can guess.

  1. Clue: “Dropping” is about to have a new friend…” - This implies that the new partner has an action verb attached to it.  “Drop and Vote”, “Drop and Review”, “Drop and Digg“. 
  2. Clue: The answer is not: WordPress, PublisherSpot, Yahoo, or Google.  All good guesses.
  3. Clue: But we need to get back to what Entrecard was intended for - discovering and READING other blogs.   Suggests either a quality voting system or a review system.
  4. Clue: 2 clues regarding quality: 1. “Well, in terms of the quality of traffic, lets just say we have a little surprise up our entre-sleeve” 2. In terms of the quality of traffic, I have you so covered you don’t even know.”- Implies quality blogs will receive a reward of some sort.
  5. Clue: 3 hints regarding Bounce Rates: 1. “the next big announcement will probably fix the bounce rate issue.  2. “this is going to be such a dead issue in about two weeks. I can’t wait.” 3. “But everyone will be happy with our big announcement, and bounce rate is going to be dramatically reduced in a way that does not involve any trickery.” - suggests people will be spending more time per page or forced to click another page on the site.  How this will be accomplished I’m not sure.  Only thing I can think of is paying Entrecredits for a review, or having another box or widget at the end of an article to rate it. 

So who could it be?  Someone big enough to drive traffic, who rates blogs and favors quality over garbage.  I have one main guess that fits all the facts.  That would be Stumbleupon.  Graham could sell stumbles for Entrecredits, pay people in credits for writing reviews, and reward people who rate positively.  Furthermore, “stumble” is a verb that fits perfectly with “Drop and Stumble”.  Only problem is I don’t see Stumbleupon reducing bounce rate.  Only the first reviewer has to take the time to write a review, the rest just click the thumb.  Perhaps Entrecard will have a special widget code to place at the end of articles where you can rate and stumble a post.  That’s my best guess.  Anyone else want to put all the clues together?

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