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The third edition of Free E-book Friday presents a title called The Yellow book Of Turbo Marketing Secrets available here.  Unlike most eBooks, this one claims to have been handwritten.  That explains the abundant use of bold type, italics, and colored type.  The author must have used his entire box of crayons on this work judging buy the amount of times he wrote his affiliate link alone.  By continually switching between comically dumbing down things you already knew, and then sadly making up his own facts, this author creates one of the great literary works of our online marketing generation.

Written in 2005, the author uses the analogy of Warcraft to making money online.  No, not “World of Warcraft”, but the old gather wood and gold “Warcraft”.  Which is about as hip as saying “Hey remember those settlers in Civ 1?”.  WoW was released in 2004, the old Warcraft in 1994.  Sure, the series was updated in 2002 and 2003 as Warcraft 3, but you have to wonder how a “successful” marketer misses the bigger picture.

Then the author resorts to his own version of what I like to call “The Sam Freedom Hook”.  The basic premise of this hook is to combine a ridiculous possibility with doubt of your ability to handle the situation.  You see this countless times.  “If I gave you the winning lottery numbers, you wouldn’t know what to do with he money.”  “If you made $5000 a week from my ebook the first month, you couldn’t go back to making only $1000 a week the next month”.  This time the hook is “Don’t make the mistake of earning so much money and then not reinvesting it to make more money”.  Implying of course that you will make a killing and then be lazy and satisfied at that point.  The author’s key to making more money: “buying knowledge and tools”.

Of course that violates the golden rule of Internet marketing “NEVER PAY FOR INTERNET MARKETING ADVICE”.  Pay for web design, coding, hosting, advertising, but never pay for something you can Google.  The best part of this eBook is pages 14-20 where you learn a little about creating a niche.  The rest just repeats the hook that you have to invest money into their system to make more money.  “The system” turns out to be a bunch of autospam websites and software you set up after writing your own niche eBook.  You’d do better in the long run making free Blogspot blogs all day, stealing content, and slapping some ads on there. 

Previous editions of Free eBook Friday are available here: Free E-Book Friday #1, Free E-Book #2. Just to remind you, the author states “You may distribute this eBook in any way you like, however the content may not be reproduced in any way”. That means don’t take it and publish it as articles on your website.